The Crème Shop, a former “Drag Race” sponsor which has been exhibiting at DragCon for seven years, was early to recognize the marketing potential for the show and event.

But the drag queens in attendance were already “loving this and doing this on the regular,” she said. “This is a special treat,” she said, noting that most of the brand’s event activations are about introducing customers to sparkly eye gem looks for the first time. “We’re all speaking the same language,” said Davy, who was on hand with fellow “Euphoria” and Half Magic makeup artists to offer eye bedazzling to attendees buying products. “We don’t have a lot of Goop-y type brands … it’s about presenting and creating an image and a look,” said Bailey. Henkel-owned haircare brand Got2B, meanwhile, was a headlining sponsor for the event and hosted a booth with meet-and-greet moments with multiple “Drag Race” contestants throughout the weekend, while Sugarpill Cosmetics sold signed copies of its collab palette with veteran “Drag Race” star Trixie Mattel.īrands with a glam aesthetic were especially aligned with the looks at DragCon. Fans could head to the booth either day to take photos with Colby and spin a prize wheel to win products, such as a tote bag, a “lipstick reading” by a psychic, or a Polaroid with Colby. The meet-and-greet booth for Sasha Colby, the winner of the most recent “Drag Race” season, was sponsored by R.E.M. We’ve got to show up for the people that love us,” said Kim Chi ahead of her Friday appearance at the event.

A post shared by KimChi Chic Beauty there’s an event like this, it’s important to show up and use every opportunity you can because the venue and people here appreciate us.

Kimchi drag queen makeup